alternative media

alternative media

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Billboard advertising
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Related terms

alternate media

Convention; Conferences

Alternatives to print materials (e.g. Braille, large print, etc. ) provided to assist people with disabilities in achieving full participation.

alternative

Education; SAT vocabulary

Something that may or must exist, be taken or chosen, or done instead of something else.

alternative

Fire safety; Prevention & protection

A system, condition, arrangement, material, or equipment submitted for approval to the authority having jurisdiction and the fire chief as a substitute for a code requirement.

alternative

Psychology; Behavior analysis

There is no definition currently available.

alternative

Energy; Wind energy

Affording a choice of two or more things, propositions, or courses of action.

billboard

Advertising; Billboard advertising

A large outdoor advertising structure.

frame

Advertising; Billboard advertising

A static display screen on an LED display, or a metal attachment around the edges of a poster face.

wavelength

Advertising; Billboard advertising

The distance in a periodic wave between two points of corresponding phases. The LED's wavelength determines its color.

vinyl

Advertising; Billboard advertising

A single-sheet substrate on which an advertising message is rendered by computer production. Vinyl is primarily used on the face of bulletins & Premiere products.

exposure

Advertising; Billboard advertising

The reasonable opportunities for advertising to be seen and read.

transition

Advertising; Billboard advertising

A visual effect used on an LED display to change from one message to another.

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