Medija miks

Medija miks

The combination of media types used together to meet the objectives of a media plan.

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التحسين

إضافة صورة

نوع المصطلح: اسم
المرادف (المرادفات)
مسرد المصطلحات
المجال / النطاق: إعلان
الفئة: لوحة الإعلانات
Company:
المنتج:
الاختصار-المختصر:

المزيد

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Planiranje medija

خدمات أعمال; التسويق

A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

Plan medija

إعلان; الاتصالات التسويقية

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Planiranje medija

إعلان; الاتصالات التسويقية

The process of determining the means by which an advertising message will be communicated to a defined audience.

Raspored medija

إعلان; الاتصالات التسويقية

A graphic representation of the dates, times and media sources in which advertising is to be placed.

Marketing miks

خدمات أعمال; التسويق

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation ...

Udio

إعلان; لوحة الإعلانات

The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated ...

Alternativni medij

إعلان; لوحة الإعلانات

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

Željezna konstrukcija

إعلان; لوحة الإعلانات

A length of steel or iron bent at a right angle along its long dimension, used as a support or structural framework.

Pristup

إعلان; لوحة الإعلانات

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

Revidirana cirkulacija

إعلان; لوحة الإعلانات

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...