Životni siklus internacionalnog proizvoda

Životni siklus internacionalnog proizvoda

A theory that states products have a life cycle with 4 stages, introductory, growth, maturity and decline, from which different marketing approaches should be taken.

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التحسين

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نوع المصطلح: اسم
المرادف (المرادفات)
مسرد المصطلحات
المجال / النطاق: خدمات أعمال
الفئة: التسويق
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المنتج:
الاختصار-المختصر:

المزيد

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Dijete "baby boom" perioda

خدمات أعمال; التسويق

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

خدمات أعمال; التسويق

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

خدمات أعمال; التسويق

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

خدمات أعمال; التسويق

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

خدمات أعمال; التسويق

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.