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Difuziona teorija

A theory stating consumers will adopt new products in the following different waves: innovators (2 percent of population), early adopters (14 percent), early majority (34 percent), late majority (34 percent), and laggards (16 percent).

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التحسين
  • نوع المصطلح: اسم
  • المرادف (المرادفات)
  • مسرد المصطلحات
  • المجال / النطاق: خدمات أعمال
  • الفئة: التسويق
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teorija
علم الإجتماع; علم الاجتماع العامة

A systematic explanation for observations that relate to a particular aspect of life such as poverty, crime, social class, status, and many others.

teorija
علم الإجتماع; علم الجريمة

A series of interrelated propositions that attempt to describe, explain, predict, and ultimately to control some class of events. A theory gains explanatory power from inherent ...

teorija
بيولوجيا; عامة

A hypothesis that has withstood extensive testing by a variety of methods, and in which a higher degree of certainty may be placed. A theory is NEVER a fact, but instead is an ...

teorija
كيمياء; كيمياء عامة

Theories are well-established explanations for experimental data. To become established, the theory must experimentally tested by many different investigators. Theories usually ...

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علم الآثار; التطور

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خدمات أعمال; التسويق

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خدمات أعمال; التسويق

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خدمات أعمال; التسويق

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Oglašavanje ispod crte (BTL)
خدمات أعمال; التسويق

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

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خدمات أعمال; التسويق

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

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خدمات أعمال; التسويق

Interviewing and observing a shopper while they are in the act of shopping.

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