Home > Terms > English, UK (UE) > F-pattern
F-pattern
The general vision pattern that users reading websites will follow. Upon first coming to a text-heavy site, they will scan horizontally across the top line of the content. Next, they will shift focus downwards slightly and again scan horizontally across the text. Finally they will scan vertically down the left side. These 3 motions form an 'F' shape.
Understanding this tendency is crucial for marketers and content generators, as it dictates where the most entertaining and eye-catching text should be placed. If readers are hooked by what they see in their initial F-scan they will stay to read all of the text on the page.
- Part of Speech: proper noun
- Synonym(s):
- Blossary:
- Industry/Domain: Internet
- Category: Websites
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
dutch angle
A filmography term that specifies an angle in which the vertical sides of a framed shot are skewed, so as to not be at a perfect 90 degree angle as ...
Contributor
Featured blossaries
Browers Terms By Category
- Software engineering(1411)
- Productivity software(925)
- Unicode standard(481)
- Workstations(445)
- Computer hardware(191)
- Desktop PC(183)
Computer(4168) Terms
- Home theatre system(386)
- Television(289)
- Amplifier(190)
- Digital camera(164)
- Digital photo frame(27)
- Radio(7)
Consumer electronics(1079) Terms
- General astrology(655)
- Zodiac(168)
- Natal astrology(27)
Astrology(850) Terms
- Industrial automation(1051)
Automation(1051) Terms
- Natural gas(4949)
- Coal(2541)
- Petrol(2335)
- Energy efficiency(1411)
- Nuclear energy(565)
- Energy trade(526)