Home > Blossary: Economics of Advertising
Here is a English and French mini-glossary for the field of economics of advertising.

Category: Business

2 Terms

Created by: chloebks

Number of Blossarys: 1

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Cause marketing is a tactic employed by brands where charitable efforts are linked with profit schemes. In other words, a partnership is developed between for-profit and non-profit entities in the ...

Domain: Advertising; Category: New media advertising

A process employed to increase a website's traffic by boosting the visibility of this site in the unpaid results of search engine (such as Google, Yahoo, Bing). If a consumer searches something and ...

Domain: Advertising; Advertising; Category: New media advertising; Online advertising

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